About Noom

 

About Noom, about Quang Nom, there is a village-based enterprise that was born and grew up in the village. Noom cultivates using sustainable agricultural methods and respects the natural ecosystem. We produce food that carries the rich traditional culinary culture of Quang Nom village. With a business philosophy of shared profits with a community group, we aim to restore the natural environment, preserve and develop indigenous culture. Noom builds a sustainable supply chain, relies on and shares with each other, and depends on the forest for sustainability.

SUPPLY CHAIN

The Relationship Between FOREST and FOODIE

Customers always want to use fresh, delicious, convenient, and readily available food. However, the seasons and the nature of natural foods are never like that. Food comes in a wide variety of qualities, even on the same plant, the quality of the fruits varies greatly.

Farmers blame consumers for demanding too much. Conversely, consumers blame farmers for losing their morals, doing improper things, creating the problem of dirty food, empty food, and rampant chemicals. There is even a situation where 33% of the food produced each year is wasted, causing resource waste, obesity, and being the third leading cause of environmental pollution today.

No one is at fault. Farmers and consumers have lost their connection, not understanding each other in the buying and selling process.

Noom’s mission is to establish a supply chain so that end-users know the exact origin of the type of food and products they are using for their families. Where it is grown, what farming methods are used, who the farmers are, who the workers are, and the processing methods. All information is transparently displayed for each product.

With this supply chain, Noom’s farm is as close to the customer’s backyard as possible, the Noom workshop is like being in the kitchen, and the customer’s house is right next to the edge of the forest.

We chose “noom” as the representative name for the supply chain. Noom is derived from the word “nôm” in Quang Nom dialect. When pronouncing the word “noom,” you can easily recognize the sound “ôm,” which is the root sound of the universe. Many creatures on Earth emit the sound “ôm” when communicating with each other, like a baby learning to speak or even the initial sound in human thought is often “ôm.” Therefore, Noom is like an essential part of the homeland, following the natural and respecting the laws of nature. Noom is also the reverse spelling of “moon,” meaning the moon, symbolizing women. In Noom or in the land of civilization, we respect women because the gentle and meticulous nature of post-harvest work requires gentleness.

CORE VALUES

CROP GROWING AND PRODUCTION STANDARDS

See details in the Quality Standards for Sustainable Agriculture and Production at Noom Food

RAW MATERIAL SOURCES

PRODUCTION FACILITIES

Production facilities for dried noodle, quick-frozen fish, and frozen agricultural products at the headquarters.

 

PRODUCT FOUNDATION

 

Soil, Air, and Water Conservation

Current agricultural production generates one-third of global greenhouse gas emissions, making it the third-largest contributor to Earth’s pollution. However, the current mass agricultural practices lead to the annual waste of 1.3 billion tons of food, an amount that could feed three continents (Africa, Asia, and the Americas). Despite the discarded food, 829 million people are still suffering from hunger. We are acutely aware of the paradox, inconsistency, and consequences of monoculture agriculture, the use of chemical fertilizers and pesticides, causing severe damage to natural resources. The soil is becoming depleted, water sources are contaminated, and chemicals are deeply infiltrating the land. Clean water sources are scarce, and the natural ecological balance on Earth is disrupted, affecting everything from bacteria, insects, viruses, to livestock, crops, and particularly leading to various diseases in humans, likely caused by ecological imbalances.

Starting from 2010, through persistent experimentation with sustainable agroforestry practices, we have addressed the issues of food surplus, ecological imbalances, reduced carbon footprint, environmental pollution reduction, natural water filtration, and have aimed to restore a green, clean, and balanced natural environment.

Land and Air Protection

Our workshops adhere to the principle of 3 “NOs”: NO waste, NO wastewater, NO air emissions. Waste is composted into fertilizer, wastewater is used for irrigation, and we significantly reduce electricity consumption. We utilize solar energy for drying, employ cold air to freeze raw materials, and adopt sustainable packaging practices such as paper packaging, reusable wooden crates, and minimalistic printing to minimize plastic usage. Single-use plastic and nylon packaging are avoided whenever possible.

Forest Conservation and Reforestation

We promote the message of “preserving a tree” through sustainable farming and forestry practices. Noom supports local farmers and ethnic minorities through self-sustaining financial resources, agricultural techniques, high-price purchasing, assistance with food, seeds, and livestock during unexpected weather conditions, ensuring food security. Additionally, we guide and accompany local communities in sustainable clearing practices that enable self-sufficiency in food and other necessities, reducing reliance on external sources. We implement agroforestry practices right in the local households:

– In the village of Aur, Tay Giang district, a beautiful, pristine village nestled deep within the Son La protected forest.

– In the village of Chà Noóc, Ch’ơm hamlet, Tay Giang district, the most remote and highest village, bordering Laos.

– In the village of Pring, Chà Vàl, Nam Giang district, near the Vietnamese-Lao border crossing.

Cultural Preservation

Local human resources are consistently trained for self-development and the development of their own communities. We respect the diverse local ecology and nurture native species of plants and animals. We preserve and develop traditional products, from the culture of rice cultivation to unique local delicacies that reflect the blend of many ethnic groups (Kinh, Kotu, Giẻ Triêng…) and religions, such as Hinduism (Champa Mỹ Sơn), Buddhism (Hội An), and Christianity. Noom creates high-quality specialty products that embrace the rich fusion of culture and meet international standards of quality.

 

2023 COMMUNICATION DIRECTION

SEE DETAILS

NOOM PRODUCT IMAGES

KEY PERSONNEL